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Will 2024 be the year of augmented reality?

Will 2024 be the year of augmented reality?

🌐 Pixotope Fly, Metaverse Playbook, Ahsoka's VAD

January 02, 2024

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Welcome to 2024 - and another edition of VP Land 🌐

Hope you had a great holiday and New Year.

And welcome to the public domain, Steamboat Willie (along with Peter Pan, Tigger, and all these works).

Alright, let’s jump into it!

STAGE A

Augmented Reality

With Apple’s Vision Pro coming out in a matter of months, 2024 is going to be a big year for AR, VR, XR and maybe some new Rs.

Here’s what’s been on our radar over the last month or so in AR:

🚁 Pixotope released Pixotope Fly, a new camera tracking software solution that enables markerless tracking for drones and cable cameras, enabling live productions to use dynamic, real-time aerial graphics.

🏈 Girraphic launches its AR tabletop sports analysis tool on Thursday Night Football on Amazon (video in action)

📚 Irena Cronin and Robert Scoble, who wrote the 2020 AR guidebook The Infinite Retina, are coming out with a new book, The Immersive Metaverse Playbook for Business Leaders.

🎾 TVTech has an overview of broadcasters that are testing out different versions of bringing live sports to VR.

👓 LetinAR to showcase AR smartglasses at CES in Vegas

🌅 Microsoft to phase out Windows Mixed Reality

🎱 Gamifying broadcasts by capturing audience's attention

🗺️ Apple Maps collects data to enhance its AR location accuracy

🥽 Kenyan virtual reality firm, BlackRhino VR, unveils a no-code augmented reality platform designed for content creators

🏏 Zero Density predicts 2024 will be the year for immersive sports broadcasting experiences through virtual production

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