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DJI Focus Pro: Revolutionizing Focus Control with AI and LiDAR Technology

At NAB this year, DJI unveiled the Focus Pro, a groundbreaking focus control system that promises to change the game for filmmakers. With its advanced LiDAR technology, AI-powered subject tracking, and the ability to store 15 lens profiles, the Focus Pro offers unparalleled precision and versatility.

Key Features

  • DJI LiDAR Range Finder with a 60-foot range

  • AI camera for identifying subjects and prioritizing faces

  • Autofocus capabilities for manual and cinema lenses

  • Storage for 15 lens profiles

  • Focus, iris, and zoom control with the creator combo

According to Jorge Cruz from DJI, the Focus Pro is "the most exciting product at NAB this year." The system utilizes the new DJI Focus Pro LiDAR, which sends out 74,000 lasers to accurately determine focus distance. This technology enables low-light focusing and focusing at a distance, ensuring precision in various shooting conditions.

One of the standout features of the Focus Pro is its ability to transform manual lenses into autofocus marvels. As Jorge explains, "We want to make sure that you're getting good focus, right? It's not just any sort of focus. With LiDAR, you're going to get low light focusing, you're going to get focusing at a distance."

The DJI Focus Pro Grip serves as the control center, providing a live image from the LiDAR Pro for easy subject selection and tracking. Users can choose primary and secondary subjects, with the AI prioritizing faces and nearby people. The system offers various focusing and tracking options, allowing filmmakers to lock onto a subject and maintain focus even as the subject moves.

In addition to focus control, the Focus Pro offers camera control via Bluetooth, enabling users to start and stop recording directly from the handle. The system also allows for manual focus override, giving filmmakers the flexibility to fine-tune their shots.

For those seeking even more control, the Focus Pro Creator Combo includes focus, iris, and zoom control. With updated motors featuring more torque and deeper teeth, the system is designed to handle the demands of cinema lenses.


  • Focus Pro with motor, LiDAR Pro, and handle: $999

  • Focus Pro with controller (display not included): $1,849

The DJI Focus Pro is set to transform the way filmmakers approach focus control, offering a level of precision and versatility that was previously unattainable. With its advanced LiDAR technology, AI-powered subject tracking, and extensive lens profile storage, the Focus Pro is a game-changer for the industry.

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