Elevate.io positions itself as "Figma for video" with a new collaborative editing platform that lets teams work simultaneously in real-time timelines. The browser-based tool from Blackbird plc targets corporate marketing teams, creative departments, and social media creators who need to collaborate on video projects without downloading desktop software.
The platform represents Blackbird's push into the creator economy market after raising £2 million earlier this year to scale what the company calls Video Co-Creation.
Timeline Teamwork: Real-time collaboration moves beyond review and approval
Traditional video collaboration has centered on review-and-approval workflows where teams comment on finished edits and send feedback back to editors. Elevate.io enables multiple users to edit simultaneously in shared timelines, similar to how Figma transformed design collaboration.
The platform includes:
Multiplayer editing with real-time timeline collaboration
Asynchronous feedback through timeline-based comments
Review mode for stakeholder input without full editing access
Shared asset management for team resource organization
No installation required - runs entirely in web browsers
According to the company, this approach mirrors how modern video creation actually happens - in teams, from the concept stage through final delivery.
Cloud Canvas: Browser-based editing with desktop-grade features
Elevate.io runs on AWS infrastructure and includes transitions, effects, color correction, and visual looks - all accessible without external hard drives or high-end hardware requirements. The platform supports both short-form and long-form content creation entirely through web browsers.
The company claims 100,000 creators have signed up for the platform in less than a year, indicating significant interest in browser-based collaborative editing solutions.
Blackbird's enterprise video platform already serves major media organizations, and Elevate.io represents the company's expansion into the creator economy market through its more accessible, team-focused approach.
Market Momentum: Positioning against established collaboration tools
Elevate.io directly challenges traditional video collaboration workflows that separate editing from feedback. The platform integrates commenting, review, and editing into a single workspace rather than requiring separate tools for different collaboration phases.
The timing aligns with increased remote work adoption and team-based content creation across corporate marketing and social media production. Blackbird's approach combines their patented frame-accurate cloud video technology with collaborative features designed for non-technical team members.
With its platform architecture, Elevate.io can rapidly add new features and continuously enhance workflow experiences - positioning the tool for quick iteration based on creator feedback and market demands.
