Zero Density launches Lino, a new on-air graphics solution that brings Unreal Engine power to conventional broadcast graphics. The company extends beyond virtual studios into the larger market of motion graphics, lower thirds, and channel branding while lowering the barrier for traditional designers to work with next-gen tech.

Engine Room Access: Unreal Engine becomes accessible to traditional designers

Lino represents Zero Density's strategic move into the conventional overlay CG market, competing directly with established graphics vendors. But unlike traditional solutions, Lino is built on Unreal Engine technology while making it approachable.

• Designers can learn the tools within hours, not weeks or months

• All assets are unified on the Unreal Engine platform

• The system is controlled through Zero Density's Reality Hub application

• Conventional template-based design tools lower the learning curve

Small Space, Big Impact: Virtual environments transform basic studios

Beyond Lino, Zero Density continues to enhance their virtual production capabilities, demonstrating how even small spaces can be transformed into high-end environments.

• Small green screen studios can produce "multi-million dollar looking" shows

• Spectrum News uses Zero Density tech to enhance tiny studio spaces

• Weather presentations become immersive 3D environments rather than flat maps

• Visual storytelling for weather and sports are major drivers in broadcast

Open Access Initiative: Smaller studios get enterprise-level tools

In a notable move for accessibility, Zero Density offers substantial support for smaller production companies and educational institutions.

• The Open Studio Program provides free software for organizations earning under $1M annually

• Universities with educational projects get access to free software

• Offerings include Lino, proprietary control applications, and compositor software

• This democratizes high-end broadcast technology previously limited to major networks

Industry Forecast: Market expansion beyond high-end virtual production

While Zero Density maintains its established position in virtual studios and XR, they see significant growth potential in the conventional graphics market. The motion graphics, lower thirds, and channel branding markets represent a larger potential user base than specialized virtual sets.

• Most of their current install base is in green screen applications rather than LED walls

• Tariffs and potential LED price hikes may impact the virtual production landscape

• Lino positions them to compete in the broader motion graphics market

• This expansion represents their highest growth potential going forward