LucidLink has expanded its cloud collaboration platform with new mobile apps and web accessibility, creating more flexible remote workflows for media professionals. The announcement at NAB showcases how cloud storage is evolving beyond traditional desktop access to meet the demands of distributed production teams.

Access Everywhere: File preview and playback now extends to phones and browsers

The company has officially launched Android and iOS applications, currently offering file preview and playback capabilities. Web accessibility is also available in beta, allowing users to view their cloud-stored media files through a browser interface.

• Mobile apps eliminate the need for laptops when reviewing content on-the-go

• Current functionality focuses on preview/playback with write access coming later this year

• Web access enables stakeholders without the desktop app to still view project files

• Both expansions significantly reduce friction in approval workflows across teams

Fixed-Fee Frameworks: New AWS partnership eliminates unexpected costs

LucidLink's partnership with AWS brings a predictable pricing model that includes storage and egress costs in a single fee, addressing a common pain point in cloud workflows.

• Customers now receive storage, user licenses, and egress in one fixed price

• AWS Marketplace availability simplifies procurement for enterprise customers

• Eliminates the unpredictable costs that previously made some teams hesitant to fully embrace cloud workflows

• Particularly valuable for high-volume media projects with extensive file transfers

Beyond Broadcast: How shifting user demographics signal industry evolution

While broadcasting and traditional media production companies remain core users, LucidLink is seeing significant adoption from marketing teams and agencies creating content for business purposes.

• Project sizes are increasing while deadlines are tightening, driving demand for flexible collaboration

• Marketing teams now produce broadcast-quality content requiring professional media workflows

• Multiple office locations and remote talent access are becoming standard requirements

• Scale and accessibility features are being prioritized to accommodate these evolving needs

The updates reflect how media production increasingly crosses traditional industry boundaries, with LucidLink positioning itself as the connective tissue between dispersed creative teams and their growing content libraries.