Maxon, a leading software provider for content creators, has acquired Laubwerk GmbH, a company known for its high-quality 3D plant modeling. This merger brings together Maxon's innovative tools with Laubwerk's extensive library of plant and tree assets, enhancing creative possibilities for artists in architectural visualization and visual effects.

Behind the Scenes

• Laubwerk's plant library was already partially available to Maxon One subscribers through a previous partnership.

• The acquisition aims to accelerate artists' workflows by providing ready-to-use, parametric assets.

• Maxon plans to expand the range of Laubwerk assets available to subscribers in the future.

• The merger is part of Maxon's Capsules project, which focuses on providing essential assets to jumpstart creativity.

• Laubwerk's expertise in 3D plant modeling is expected to complement Maxon's existing technologies.

Final Take

This acquisition reflects a growing trend in the digital content creation industry towards offering comprehensive, integrated solutions.

By combining software tools with extensive asset libraries, companies like Maxon are streamlining the creative process for artists and designers, potentially leading to more efficient and higher-quality outputs across various visual media sectors.