Samsung has entered the virtual production space with a new LED wall technology that delivers unprecedented black levels and high refresh rates that could make virtual production more accessible to markets beyond major studios.

Panel Evolution: Samsung's 'The Wall' technology brings proprietary LED solutions to smaller, more practical form factors

Samsung's new virtual production offering leverages technology from their high-end display product line called The Wall, adapting it specifically for production environments. The panels feature chip-on-board (COB) technology that produces exceptionally dark blacks that don't reflect ambient light – a critical advancement for virtual production environments.

• The 400mm × 900mm cabinet size is specifically designed for virtual production applications

• The panels achieve nearly 12,000Hz refresh rate, supporting up to 240 frames per second

• The technology eliminates the need for extensive light control that plagued earlier LED volume setups

• High dynamic range processing allows upscaling from SDR and lower resolutions

Beyond Hollywood: Vu partnership extends virtual production into new markets with smaller, affordable solutions

The partnership with Vu software combines Samsung's hardware with Vu's camera tracking and software stack, creating a complete virtual production solution focused on accessibility. While traditional large volumes remain important for major productions, the Vu One Mini offers a smaller form factor at a more accessible price point.

• Complete package includes LED walls, Vu software, and camera tracking as a single SKU

• Targets higher education institutions that have curriculum but lack budget for large volumes

• Corporate applications focus on experiential marketing and executive communications

• Sports and entertainment organizations can use the technology for team content creation

Future-Focused Applications: Samsung identifies three key verticals driving adoption of smaller-scale virtual production

As a relative newcomer to the virtual production space, Samsung's approach acknowledges the established market for large LED volumes while focusing on untapped potential in education, corporate environments, and sports/entertainment. The company's existing relationships in these sectors provides a foundation for introducing virtual production technology to new users.

• Education institutions can implement virtual production curriculum without massive infrastructure investments

• Corporate clients gain new tools for marketing and communications beyond traditional video methods

• Sports teams can create content for announcements and fan engagement with more creative control

• The mobile, repeatable nature of the Vu One Mini enables new workflows not possible with larger installations