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How AMD is Blending Tech & Art

How AMD is Blending Tech & Art

🌐 New Virtual Studios, Hueplot for Color Nerds

February 13, 2024

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Welcome to VP Land 🌐

Another Super Bowl is in the books. The broadcast had some great in-game graphics, especially for touchdowns. Noah Kadner has a great post breaking down all the camera tech behind the broadcast.

However, with Vegas having the most tweeted/memed/shared venue of the decade, The Sphere, it would’ve been nice to see it incorporated in the broadcast more, like we did with F1.

Alright, now to the newsletter.

We’ve got an interview with AMD’s James Knight, a bunch of updates on various studios and venues, and (shocker) more updates on the Vision Pro.

Let’s jump into it!

STAGE A

AMD’s James Knight on Blending Technology and Art

“Without technology, films are just plays, right?”

That’s James Knight, AMD's Global Director of Media and Entertainment,

In the latest VP Land podcast, James shares some behind-the-scenes insight into his vast history of working on some of the biggest films in Hollywood, from the original Avatar to Gareth Edwards' The Creator to Pixar's Elemental.

We also dive into:

How AMD works with filmmakers and studios to push filmmaking technology forward
Why virtual production is not just about GPUs
Where AI tools fit into creative workflows

And a whole lot more - watch the episode above or check out the full page with links and show notes.

SPONSOR MESSAGE

Learn Virtual Production with RIT at Synapse Studios, LA

As our industry pushes the boundaries of virtual production techniques (think Disney’s The Mandalorian and Marvel’s Avenger films), Rochester Institute of Technology (RIT) is opening the door for people like you to earn their spot on tomorrow’s set.

And they’ve started by tapping Hollywood's leader in VP, Synapse Virtual Production, as their partners for an exclusive learning experience.

This 10-day immersion will take place in Los Angeles, in June 2024 at Synapse Studios where students will work with the same technology and set as award-winning directors, cinematographers, producers, and more.

Co-taught by Professor David Long and other members of RIT’s MAGIC Center, a world-class digital media research and production facility, the course will provide the latest training in experiential elements for virtual production (VP).

In just two weeks, the course will train students in foundational skills of Virtual Production, which involves hands-on filmmaking, 3-D graphics, computational photography, and real-time engine rendering. An opportunity like this will jumpstart their careers and fill the demand for qualified talent across virtual production crews.

The first immersive course will take place this summer June 10-14 and June 17-21, 2024.

Space is limited, hurry to gain your spot on set before it’s gone!

To learn more about the course and to enroll, visit RIT’s course page here.

SECOND UNIT

Studios & Experiences

CNET has a behind the scenes look at the Vegas Sphere

Lumin Fitness launches a virtual gym experience with LED studio, virtual trainers and AI technology

ROE Visual partners with Film Academy to revolutionize virtual production learning with advanced LED technology

VuFinder Studios launches its new studio with ROE Visual LED solutions

Parallax Studios launches on-set virtual production facility in the Philippines

The Experimental Center of Cinematography in Italy chooses Alfalite LED solutions for its new virtual production studio

Experience Sonty's state-of-the-art virtual production set in Pinewood Studios, UK

The Martin Scorsese Virtual Production Center will be open to NYU students this fall for hands-on training and will be available for commercial rental

CASTING CALL

VP Gigs

Senior Virtual Production Technical Director
Framestore

Virtual Production Stage Technician, StageCraft
Industrial Light & Magic

Virtual Production Manager, CBS News
Paramount/CBS

AI Prompter & VFX/Motion Designer
Cuebric

Senior Concept Artist
ILM London

Producer / Project Manager
Cuebric

Unreal FX Artists
WildBrain Studios

VIDEO VILLAGE

AKS

🌐 Around the Web

🎨 Alexey Ardov launches the Hueplot app for color enthusiasts

🕹️ Epic Games confirms Apple Vision Pro support coming to Unreal Engine 5.4

🥽 Apple launches new trailers for Apple Immersive Videos coming to the Vision Pro (we covered what Apple Immersive Video is last week)

🗓 Schedule posts and track your social media with Metricool*

🎬 Interview with 'In the Lost Lands' director Paul W.S. Anderson on the film's use of virtual production

👨‍🏫 Quick tutorial on creating 3D environments using text-to-vector feature in Adobe Illustrator and After Effects

And if you missed last week’s poll, you can still share your feedback. If you pick ‘Something Else,’ please let us know what that something else is in the comments.