​​Glowcraft Films, the creative production division of XR/AI technology firm ARwall, is moving forward with its mission to co-develop and co-produce film, TV, and commercial content, and has announced its first slate of feature films. The initial slate emphasizes genre and historical projects, leveraging ARwall's virtual production technology to offer creative flexibility, speed, and cost-efficiency.

With industry veterans like Mark Rodriguez and the filmmaking team of Rene Amador and Jocelyn Hsu at the helm, Glowcraft aims to decentralize the production industry by making XR tech and VP accessible to more creators.

Key Insights

Genre-Hopping with VP: Diverse stories find a home with virtual production.

• Ninjaverse: Martial arts star Ernie Reyes Jr.'s action film about a warrior family in North Hollywood reclaiming their kingdom will utilize VP to create a narrative-driven dreamscape that transcends time and space.

• Barrage: A WWII epic based on the true story of American soldiers battling the enemy and Jim Crow culture, requiring ARwall’s VP software capabilities and Glowcraft’s filmmaking skills. The use of VP aims to redefine how historical narratives are visually brought to life, breaking down traditional budget and technical limitations.

• Centaur: Cantina Creative co-founder Sean Cushing's sci-fi action series, set in 2052 across Earth and other planets, showcasing the potential of ARwall tech and LED walls for independent filmmakers.

• Kitten Kaboodle: An animated comedic satire developed by ARwall co-founders and Glowcraft Executive Producers Rene Amador and Jocelyn Hsu, with Eric Navarrette, set in a dystopian world ruled by kittens, explores dark themes with a cartoonish palette.

Virtual Production Economics: Cost savings meet creative possibilities.

• ARwall's technology can lead to significant cost savings compared to traditional VFX methods, potentially saving between 62-73%.

• Virtual production allows filmmakers to overcome budget and technical limitations, making previously impossible visions a reality.

• ARwall sells the same software products used on their productions, offering industry access to these tools.

• Glowcraft Films can co-produce and take on virtual production, production design, and VFX parts of projects needing help to get off the ground.

Breaking Through the Clutter: ARwall bets big on in-camera XR

ARwall's Glowcraft Films is not just another production company; it's a strategic move to demonstrate the full potential of virtual production technology in filmmaking. By focusing on genre films and historical period pieces, Glowcraft aims to showcase the creative flexibility, speed, and efficiency of ARwall's patented inventions.

With the advent of tools like ARFX Infinite Studio that incorporate hybrid XR/AI filmmaking techniques, Glowcraft is positioned to be on the cutting edge. This initiative could pave the way for more independent filmmakers to adopt VP, democratizing access to high-quality production tools and techniques and disrupting traditional filmmaking workflows.