ARwall has launched ARFX Infinite Studio, an extension of their award-winning ARFX App that uses generative AI to create photorealistic video backgrounds for virtual production. This new tool allows content creators to produce original virtual environments that integrate with camera tracking tools and LED walls in real-time, potentially streamlining video creation workflows.

See ARwall and Infinite Studio in action:

Behind the Scenes

• Infinite Studio uses a proprietary GenAI method to transform text-to-video prompts into 2D and 3D video environments

• The tool is built into ARwall's user-friendly ARFX App for Windows

• It features a chat agent with a simple user interface, making it accessible to creators without coding knowledge

• ARwall's CTO Leon Hui and Senior Software Engineer Danny Vargas led the development team

• The product won NAB's 2024 AI/ML Product of the Year

Final Take

ARFX Infinite Studio represents a significant step in making virtual production technology more accessible to a wider range of creators. By combining AI-generated backgrounds with human performance and storytelling, ARwall is positioning itself at the forefront of a trend that could reshape video entertainment production over the next decade.