This week at a private event in Tampa, Vū gave VP Land an exclusive look at its next major leap—the Gen 3 version of Vū Studio, its software platform that redefines how creative teams interact with visual content.

Built on years of experience in virtual production, Gen 3 introduces generative storytelling, browser-based control, and simplified workflows that extend beyond film production into education, enterprise, and immersive presentations.

Panels to Creative Partners: Gen 3 shifts Vū from LED Stages to AI enhanced software developer

The Gen 3 update builds on Vū's earlier platforms and reflects a major shift in the company’s identity—from a virtual production hardware provider to a software-focused creative platform.

For years, Vū was known for its LED stages and integrated control systems. Now, it's positioning itself as a browser-based, AI-enhanced ecosystem for real-time content creation and collaboration. 

Here’s how the Vū Studio software has evolved into the central hub of its creative platform:

• Generation 1 allowed users to send visuals to LED walls quickly, giving them immediate scene previews.

• Generation 2 introduced a unified interface for controlling lighting, cameras, motion rigs, and audio, streamlining studio operations.

• Generation 3 brings automation and generative tools that remove friction between idea and execution, opening Vū to new use cases beyond film.

Rather than treating visuals as static assets, Vū now sees them as dynamic storytelling elements, composable in real time. You can start with a voice command and have a visual appear on screen in seconds, with matching lighting and camera alignment ready to go.

Talk to the Wall: Vū AI turns voice into a creative interface

One of the most significant additions is Vū AI, a voice-activated assistant trained on each organization’s own asset library and control preferences, with the ability to ingest, tag, and organize assets using point folders and metadata.

Assets can be stored locally or networked, and responsive formats like Three.js ensure compatibility across various screen types and orientations. It bridges generative content with studio operations.

• Users can generate custom images or video loops using natural language prompts, powered by models like Stable Diffusion and Runway.

• Once created, assets can be cast directly to the wall—no manual uploading required.

• Voice commands also control visual parameters like exposure, scale, and color temperature, eliminating traditional UI friction.

The assistant can even understand tagged asset metadata, allowing users to call up visuals by mood, setting, or usage type. And Vū's backend is flexible, figuring out the best model for the job or accessing custom enterprise APIs.

Ideas in Motion: AI-assisted brainstorming and gesture control are shaping the next phase of creative interaction

Gen 3 introduces early prototypes that aim to make content creation feel more like a conversation than a task list. The system is being developed to listen, learn, and respond in collaborative environments.

• A brainstorming mode is in the works, where AI listens to live conversations and suggests visuals or assets based on what’s being discussed.

• Interactive “mind mapping” tools are being designed to allow users to explore concepts visually in real time, branching ideas as they go.

• The team is exploring Minority Report–style hand gesture controls and body tracking for spatial navigation, content manipulation, and presentation.

The goal is to move away from slides and toward a more fluid, spatial form of storytelling, where the room itself becomes part of the creative process.

One Button to Unreal: Simplified UE integration bridges real-time 3D with studio control

For creators using Unreal Engine, Vū’s prototype simplifies what’s historically been a cumbersome workflow.

• Unreal scenes are launched from a library using a single button, thanks to pre-packaged game files and pixel streaming.

• Key controls—sun position, camera position, focus, and more—are adjustable in a user-friendly interface.

• A custom plugin is in the works, enabling creators to prep scenes specifically for Vū’s environment.

This streamlining opens up UE to teams that may not have dedicated engineers, making interactive 3D environments more usable in live or fast-paced production contexts.

From Soundstage to Schoolroom: Vū sees applications beyond film sets

Vū is positioning Gen 3 not just for directors and DPs, but also for educators, executives, and enterprise teams.

• In education, Vū is working with Pearson to deliver adaptive learning environments where AI generates visuals tailored to how students learn.

• In the enterprise world, Vū is prototyping personalized dashboards that activate when users tap in, showing schedules, meeting content, or product previews.

• Auto brands are experimenting with life-sized car configurators, using Vū’s large-format displays to replace showroom floors.

Final Frame: Gen 3 hints at a new visual grammar for the creative industries

With Gen 3, Vū is making the LED wall just one component of a broader visual interface—a system that listens, learns, and generates in real time.

This positions Vū at the convergence of several major shifts: AI-powered creation, spatial computing, and the democratization of virtual production technology. It also offers a potential blueprint for how other creative tools may evolve—toward multimodal input, real-time output, and highly adaptive environments.

As the cost of displays continues to drop and browser-native experiences become more powerful, Vū’s Gen 3 platform could mark the beginning of a more visual, responsive, and context-aware future of storytelling.