
Welcome to VP Land! Intangible, a new San Francisco startup, has launched a web-based platform designed to give creators more precise control over AI-generated video. The platform lets users build 3D scenes and transform them into videos, addressing the common challenge of limited creative input in current text-to-video tools.
In the last edition, we asked if an AI video platform using only licensed data—like Moonvalley's Marey—would influence your tool choice. Most of you said it’s not a concern, while others said maybe, if the features are strong enough. Check out today’s poll below.
BTW - we talk about Comet, the new agentic AI browser from Perplexity, in the latest Denoised episode below. I got a few invites - if you’d like to check it out just reply back for the code.
In today's edition:
Intangible introduces spatial intelligence for AI video creation
Moonvalley secures major funding for ethical AI video tools
Director PJ Accetturo details rapid AI commercial workflow
A camera tour of ASC's 100 year history

Intangible Brings Spatial Intelligence to AI Video Creation

Intangible, a San Francisco startup backed by $4 million in funding, launched a web-based platform that lets creators build 3D scenes and turn them into AI-generated videos. The company addresses a core problem with current text-to-video tools: creators lack precise control over their creative vision when relying solely on text prompts.
No-code 3D creation allows users to drag and drop objects from a library of 5,000+ assets, set up cameras, and control scenes without learning complex software like Unity or Blender.
The platform uses spatial intelligence to ground AI models in structured 3D environments, providing better coherence and continuity between video frames compared to traditional text-only prompts.
Users can switch between edit and visualization modes, where the latter opens panels to define lighting, atmosphere, time of day, and visual styles like photorealism or film noir.
Current limitations include sluggish web performance and the system ultimately relies on Kling's rendering engine rather than native 3D-to-video generation, which may disappoint advanced 3D artists.
The founding team includes veterans from major tech and entertainment companies who believe this approach will democratize 3D creation for filmmakers, marketers, and event planners.
Intangible's approach tackles a fundamental challenge in AI video: translating creative intent into precise visual output. While the current version shows promise for rapid prototyping and previsualization, the real test will be whether spatial interfaces can bridge the gap between imagination and professional-grade results.
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CAA, Comcast Back Moonvalley AI in $84M Funding Round

Moonvalley secured $84 million in new funding led by General Catalyst, with strategic investments from CAA, Comcast Ventures, and AI cloud provider CoreWeave. The Los Angeles-based startup now has $154 million in total funding to develop its "ethical" AI video generation tools built exclusively on licensed content.
VP Land sat down with Moonvalley co-founder Bryn Mooser to talk about Marey and its approach to ethical AI video generation.
The company recently launched Marey, its flagship AI video model that creates HD clips up to 30 seconds with fine-grained controls for camera angles, motion, and scene configuration targeting professional filmmakers and studios.
Moonvalley differentiates itself by using only licensed training data, directly addressing copyright controversies that plague competitors who rely on scraped public datasets containing unlicensed content.
Strategic backing from CAA and Comcast signals Hollywood's interest in AI tools that respect creators' intellectual property rights, as both companies represent major content creators and media properties.
The startup's team includes former researchers from Google DeepMind, Meta, Microsoft, and animation studios like Disney and DreamWorks, bringing deep expertise in both AI development and entertainment production.
Beyond video generation, Moonvalley plans to expand API access for developers and build enterprise features requested by studio partners, positioning itself as a production-ready alternative to consumer-focused AI video tools.

AI Commercial Creation: PJ Ace Gives a Step-by-Step Breakdown

Director PJ Accetturo and his team created what they call "the best AI commercial we've ever made" for Kalshi in just one week, using AI tools like Veo 3 and ChatGPT.
The step-by-step process offers a practical blueprint for creators looking to produce high-quality AI-generated video content at speed.
Script development starts with collaborative writing, where PJ worked with head writer Nate Dern and director Theo Dudley to create content around historical underdogs, then crowdsourced alternative lines from their writer network to avoid "doing comedy in a vacuum."
Prompt engineering becomes the critical step where each script line gets converted into detailed Veo 3 prompts using ChatGPT, with PJ requesting only 2-3 prompts at a time in code block format and ensuring each prompt fully describes the scene independently for consistency.
Batch processing in Veo 3 allows running up to 5 prompts simultaneously in fast mode at $0.20 each, with a "leapfrog" workflow where creators work on refining next shots while others process to maximize efficiency.
Character consistency and emotional intensity get achieved through Veo 3's latest features and specific prompting techniques, like using "screaming at the top of their lungs" or all caps for dialogue to intensify character reactions.
Final assembly requires minimal additional work since Veo 3 generates high-quality footage, but professional editing still adds the crucial "sauce" through sound design, color grading, and timing adjustments.

The Tested Team explored the American Society of Cinematographers' Hollywood HQ, where ASC museum curator Steve Gainer took them through 100+ years of film camera history and the innovations that transformed moviemaking.

Stories, projects, and links that caught our attention from around the web:
💸 Animation startup Motorica has raised €5 million to accelerate development of generative AI tools for character animation.
🔘 Node Mill has launched LensNode, a vintage lens emulation plugin for DaVinci Resolve, now available in early access.
👥 Researchers have introduced CanonSwap, a method that delivers high-fidelity and consistent video face swapping using canonical space modulation.
🖼️ Black Forest Labs has launched the Kontext Komposer tool, enabling users to transform any image with new locations, styles, relighting, product placements, and movie posters without writing prompts.
🕹️ Odyssey has unveiled a preview of its next-gen model described as an interactive video tool enabling real-time, game-like manipulation without a traditional game engine.

Last week on Denoised, Addy and Joey unpack the latest AI tools transforming media—from Moonvalley's filmmaker-focused model Marey and Luma’s new Hollywood hub to Veo 3’s image-to-video magic and Comet’s agentic browsing.
Read the show notes or watch the full episode.
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Source: Liam Blutman on X
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