Porsche is joining Lollipop Racing as a series sponsor, a first-of-its-kind streaming series and interactive motorsport game created by entertainment technology company Feature and critically acclaimed filmmaker David Ayer.
The series will integrate Porsche's high-performance vehicles like the 911 GT3 RS and 911 GT3 R.
The official teaser trailer for Lollipop Racing also dropped today.
Behind the Scenes
Lollipop Racing consists of 10 fictional episodes and 10 motorsport races set in digital recreations of global cities.
Fans can watch episodes, engage in reward-driven quests, and compete in the interactive fantasy motorsport game.
Feature's Smart Content™ technology, virtual production, and episodic storytelling will deliver a unique streaming series that integrates Porsche in real life and gaming.
Porsche will be alongside two other automotive brands and Mobil 1, the Official Presenting Sponsor.
Integrating a scripted episodic series with interactive gaming in Lollipop Racing will provide an innovative and fun way for racing fans, gamers and newcomers alike, to compete and understand motorsports like never before.
Final Take
Lollipop Racing represents an exciting convergence of entertainment, gaming, and automotive brands, offering fans a novel way to engage with motorsports content.
This partnership showcases Porsche's commitment to innovation in marketing and fan experiences.
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