Vizrt, known for its broadcast graphics technology, is integrating augmented reality capabilities directly into Zoom through two new products launching February 20, 2026. The partnership targets corporate communications, virtual events, and professional video production workflows where visual polish has traditionally required dedicated production infrastructure.
The integration arrives as Zoom continues expanding its Zoom for Broadcast capabilities, which earned an Emmy Award for technology innovation. For media professionals and corporate video teams, the tools address a persistent gap: getting broadcast-quality graphics into everyday video calls without specialized hardware or green screen setups.
Two Products, Different Use Cases
Vizrt's Zoom integration comes in two flavors, each serving distinct production scenarios.
InteractifAI is a Zoom App designed for standard meetings at any scale:
One-click templates. Pre-built graphics for logos, speaker details, meeting agendas, and QR codes that users can customize without design experience.
Direct video overlay. Graphics render directly on participant video streams rather than requiring screen sharing or external capture.
Social media and document integration. Pull in data from external sources for live display during presentations.
Surface Framework deployment. Runs as a native Zoom App, eliminating the need for third-party software or browser extensions.
CaptivAIte targets more complex setups using Custom AV Zoom Rooms:
AI-powered keying. Vizrt's AI Keyer removes backgrounds without requiring green screen, enabling AR graphics in standard office environments.
Real-time graphics rendering. Broadcast-style lower thirds, data visualizations, and branded elements integrated directly into Zoom Rooms video output.
Remote contributor teleportation. Place remote participants into virtual environments or composite them with in-room presenters.
NDI integration. Uses NDI (Network Device Interface) protocol for video routing between Vizrt systems and Zoom Rooms hardware.
The Green Screen Problem
The AI Keyer powering CaptivAIte represents the more technically significant component of this announcement. Traditional AR graphics in video production require chroma key setups; subjects perform against green or blue screens that software replaces with virtual backgrounds or graphics. This works well in controlled studios but creates friction in corporate environments where dedicated production spaces are impractical.
AI-based keying uses machine learning to separate foreground subjects from backgrounds without requiring uniform color screens. The technology has matured considerably in consumer applications like smartphone video calls and streaming software. Vizrt bringing this capability to its professional graphics pipeline could lower the barrier for organizations wanting broadcast-quality AR without building out dedicated facilities.
Who This Serves
The practical applications split along organizational lines.
Corporate communications teams using InteractifAI can add branded graphics to town halls, investor calls, and client presentations without involving video production specialists. The one-click template approach suggests Vizrt is targeting users who need professional polish but lack technical resources.
AV and event production teams deploying CaptivAIte get tools that extend existing Zoom Rooms installations into more capable production environments. The NDI integration indicates this targets organizations already invested in professional video infrastructure who want to streamline Zoom-based broadcasts.
Virtual event producers gain options for adding visual interest to webinars and hybrid events without building separate production workflows outside the Zoom ecosystem.
Industry Context
Rohit Nagarajan, CEO of Vizrt, framed the launch around attention economics: "Impactful communications mean cutting through the noise and clearly positioning what matters... Visual elements that illustrate and contextualize information help overcome those barriers."
Andy Carluccio, Head of Client Innovation at Zoom, emphasized the broadcast angle: the integration combines "Vizrt's industry-leading graphics tools and AI-powered technologies with our Emmy-winning Zoom for Broadcast solutions."
The partnership reflects broader trends in enterprise video. As remote and hybrid meetings became standard, organizations discovered that production values matter for engagement. Tools that were once exclusive to broadcast studios are migrating into corporate workflows; this integration extends that trajectory by embedding professional graphics capabilities directly into the meeting platform rather than requiring external production gear.
Availability and Next Steps
Both products launch February 20, 2026. Vizrt is demonstrating the integration at ISE 2026 in Hall 4, booth 4Q500.
For media professionals evaluating these tools, the key question is whether the convenience of native Zoom integration justifies potential tradeoffs compared to dedicated production software. The AI keying quality in real-world office lighting, template customization depth, and latency characteristics will determine whether these tools serve serious production needs or remain best suited for adding visual flourish to standard corporate meetings.
Product details are available at Vizrt's Zoom integration page.
