Vizrt, a leader in real-time graphics and live production solutions, has partnered with Midwich to expand its reach in the Southeast Asian media tech market. This collaboration aims to meet the growing demand for broadcast-grade capabilities among content creators in the region.

Behind the Scenes

• The partnership will supply productions with technology including the TriCaster switcher line, Viz Connect video conversion tools, and PTZ cameras.

• Southeast Asia's live experience market is projected to nearly double in value by 2028, driven by a young population's interest in eSports, entertainment, and hybrid events.

• Midwich, based in Singapore, serves as a leading distribution company working with over 300 dealers in the region.

• Vizrt's product range includes entry-level solutions like TriCaster Mini S and more advanced systems like TriCaster Vizion, catering to various production needs.

• Dan Fletcher, Managing Director of Midwich APAC, emphasized the importance of offering "best of breed products and solutions" to customers at different stages of their live production journey.

Final Take

This partnership reflects the increasing importance of versatile, high-quality live production solutions in Southeast Asia's rapidly growing media landscape. As demand for unique live experiences continues to rise, collaborations like this one between Vizrt and Midwich are likely to play a crucial role in shaping the future of content creation in the region.