Adobe has launched the Firefly Video Model, expanding its AI-powered creation tools for video production. Debuted in beta at Adobe Max in October, the new model aims to provide creators with enhanced control and commercially safe content generation.

Behind the Scenes

• Firefly Video Model is integrated into Adobe's existing suite of AI tools, allowing for multi-modal creation across video, image, and vector formats.

• The model supports 1080p resolution output and offers advanced camera settings for precise control over video generation.

• New features include Image to Video conversion and keyframe setting for consistent results.

• Adobe introduces Firefly Standard and Pro plans, offering tiered access to premium video and audio features.

• The model is trained exclusively on licensed content, ensuring commercial safety for creators.

• Translate and Lip Sync feature enables audio translation into 20+ languages while preserving the speaker's vocal style.

Final Take

Adobe's expansion into AI-powered video creation tools reflects the growing demand for efficient, high-quality content production in the film and media industry. As these technologies continue to evolve, they may significantly impact workflows and creative processes for professionals across the sector.