GameLoop TV, a new 24/7 free gaming channel, has announced its launch at CES 2025 in Las Vegas. The channel leverages NEXTGEN TV technology to offer instant gameplay directly through viewers' TV remotes or mobile phones, without additional hardware or subscriptions.

Behind the Scenes

• GameLoop TV will debut on NEXTGEN TV channel 3.2 in Las Vegas, with plans to expand to over 50 U.S. markets in 2025

• The channel's "Play Now" feature allows viewers to immediately play games showcased on-air

• Distribution agreements have been secured with Sinclair Broadcast Group and Gray Media

• Play.Works, a leading provider of TV games, is a premier partner, bringing popular titles like Wheel of Fortune, Pac-Man, and Tetris to the platform

• New games like Planet Crossword, a collaborative crossword experience for TV, will also be introduced

Final Take

GameLoop TV represents a significant step forward in interactive television, blending traditional broadcasting with gaming. This integration of watching and playing could reshape how viewers engage with TV content, potentially influencing future developments in both the gaming and television industries.

As more markets adopt this technology, it may lead to new opportunities for content creators, broadcasters, and advertisers to reach and interact with audiences in innovative ways.