Showrunner's "Netflix of AI"

Luma AI introduces natural language video editing to Dream Machine

Adobe launches Harmonize for AI-powered compositing

Ideogram unveils AI tool for consistent character generation

IMAX to screen Runway AI Film Fest movies

Edward Saatchi, Fable's CEO and former Oculus Story Studios co-founder, leads the company's mission to transform audiences from passive viewers into active creators who can write, direct, and star in their own episodes.

The platform's flagship show Exit Valley demonstrates community-driven storytelling, with thousands of users already creating episodes in the satirical "Sim Francisco" world that parodies Silicon Valley figures like Elon Musk and Sam Altman.

Fable previously proved market demand with nine AI-generated South Park episodes that accumulated over 80 million views, showcasing the appetite for AI-native entertainment content.

The platform prioritizes animated content over photorealistic video, enabling faster rendering and broader accessibility while users collaborate through Discord to build shared narrative universes.

Amazon's strategic investment signals that major tech companies now view AI-powered content creation as a viable complement to traditional streaming models, potentially integrating generative tools into existing entertainment ecosystems.

Natural language commands replace complex editing interfaces—users can type "remove the coffee cup from the table" or "change the background to a city at night" to modify existing video content with frame-by-frame consistency.

The platform's Smart Erase & Fill feature removes unwanted objects and contextually fills the space, matching lighting and depth automatically without requiring manual masking or rotoscoping skills.

Virtual set creation enables instant background replacement and environment swapping, making it particularly valuable for remote shooting workflows and VFX-heavy productions that need quick previsualization.

Dream Machine's subject-aware editing allows creators to select and modify specific people, objects, or elements within scenes through text commands, supporting iterative refinement of existing clips.

The system propagates edits across multiple frames through Precision Frame Refinement, reducing the manual shot-by-shot corrections typically required in traditional post-production workflows.

Harmonize analyzes both the subject layer and background environment, then generates multiple variations that match lighting direction, color balance, and shadow contours automatically through Adobe's Firefly technology.

The feature creates non-destructive layers that preserve original work while delivering results that often rival experienced manual compositors, particularly effective for product photography and portrait blending scenarios.

Speed advantages transform workflows that previously required complex adjustment layers, selective masking, and manual shadow painting into mostly automatic processes completed in seconds rather than hours.

Current limitations include resolution constraints for high-resolution print work and potential need for manual refinement in scenes with complex lighting or multiple colored light sources.

Also announced is Generative Upscale for 8-megapixel enhancement, an improved Remove tool, and a new Projects beta for better creative collaboration and organization.

Upload a photo or take a selfie.

Write a prompt describing your desired look or style.

Hit Generate — or choose from ready-made templates for quick character creation.

Upload the scene image, click Magic Fill, and highlight the spot where your character should go.

Upload your character reference and click Generate — your character will be seamlessly placed into the scene.

Upload the style image, use Remix and Describe, and add your character reference.

Click Generate — your character will adopt the same visual style while keeping their original features.