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Sony Pictures Sees AI as Solution to Lowering Film Costs

Sony Pictures is looking to AI to help reduce production costs.

Behind the Scenes

  • Sony Pictures Entertainment (SPE) CEO Tony Vinciquerra is focused on using AI to reduce film production costs.

  • The agreements from last year's strikes and ongoing IATSE and Teamsters negotiations will define what Sony can do with AI.

  • Vinciquerra: "We will be looking at ways to...produce both films for theaters and television in a more efficient way, using AI primarily."

The Breakdown

  • SPE maintains an arms-dealer approach, licensing content to Netflix after theatrical releases.

  • Vinciquerra emphasized Sony's strategy of acquiring more IP, product, and library to sell, hinting at a potential Paramount acquisition.

  • However, he ruled out investing in a general-entertainment streaming service like Paramount+.

  • Crunchyroll, Sony's anime streaming service, is expected to be the primary driver of SPE's growth in the coming years.

Final Take

As the film industry grapples with rising production costs, Sony Pictures is embracing AI as a potential solution. While the extent of AI's role in filmmaking will be determined by ongoing negotiations with unions, SPE's CEO is optimistic about its ability to streamline the production process.

As Sony eyes strategic investments to bolster its content library, the company remains committed to its successful arms-dealer strategy and sees significant growth potential in its anime streaming service, Crunchyroll.

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