About masoc
masoc is a photo and video editor for iPhone, iPad and Mac (iOS 26, iPadOS 26, macOS 26), pitched as a Lightroom alternative. The Mac app is native, with a real menu bar and keyboard control for every slider. Subject, sky and background masks are one tap and run on the device, and combine with linear, radial and brush masks. It imports Lightroom .xmp presets and .cube LUTs and has 22 built-in film looks. It edits RAW and ProRAW photos and grades Apple Log video with the same tools. Smart Edit takes a typed instruction and moves the ordinary sliders (no generative AI). Version 1.2 adds video stabilization, frame interpolation for smoother motion, and automatic blurring of faces and license plates, all on the device. Pricing: free download with every tool and 3 free exports, then $3.99/month, $24.99/year or $69 once; one unlock covers iPhone, iPad and Mac, Family Sharing included. No account, no tracking, optional iCloud sync. Released October 25, 2026 by solo developer Joshua Hoffmann (Germany). App Store: https://apps.apple.com/app/id6777549830 · Press kit: https://masoc.app/press/ (Details from the developer's pitch to VP Land, Nov 4, 2026.)