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BEHIND THE SCENES

UFC 306 at the Sphere: A Tech-Powered Spectacle

UFC just raised the bar with some of the most mind-being, visually enticing live sports events we’ve ever seen. Noche UFC, a Mexican Independence Day-themed fight card, at the Las Vegas' Sphere , showcased gro

Navigating Virtual Production: Netflix's In-Depth Playbook

Navigating Virtual Production: Netflix's In-Depth Playbook August 30, 2024 Netflix's recently released Virtual Production Playbook provides an in-depth guide to the virtual production process, from deciding when to use it to planning and executing shoots on LED volumes. T

Maxon Tools Behind This Summer's Blockbuster VFX

Maxon Tools Behind This Summer's Blockbuster VFX August 30, 2024 This summer's blockbuster films showcased stunning visual effects created with Maxon's powerful tools , including Cinema 4D , Red Giant , ZBrush , and Redshift . From Pixar's "Inside Out 2"

Imaginary Forces Captures Olympic Spirit for NBC

NBC Sports has partnered with Imaginary Forces to create a captivating title sequence for their primetime coverage of the 2024 Paris Olympics , aiming to evoke the grandeur and legacy of the Games. Behind the Scenes

Impossible Objects Opens LED Volume in Culver City

World-building lab and creative studio Impossible Objects has opened a new Culver City facility featuring a cutting-edge LED wall, aiming to make virtual production more accessible to filmmakers. Behind the Scenes T

Lollipop and Mobil 1: Redefining Racing Storytelling

The lines between gaming, audience interactivity, and episodic storytelling are about to get even more blurred. Mobil 1 has partnered with Lollipop , a groundbreaking racing franchise created by Feature , to bring

Meptik Studio Pro: Virtual Production 'Studio in a Box'

Meptik Studio Pro: Virtual Production 'Studio in a Box' June 27, 2024 Meptik , a Disguise company, has released Meptik Studio Pro , a turnkey "Studio in a Box" solution that drastically reduces the time needed to set up a virtual production studio. This comprehe

XPLOR Creates First AI-Generated Fashion Campaign

XPLOR , a virtual production studio in West Yorkshire, has created what's believed to be the first-ever fashion campaign using AI-generated locations. By leveraging generative AI, XPLOR was able to create a serie

Final Pixel Wins Virtual Production Innovation Award

Final Pixel won the Global Productions Virtual Production Innovation Award for 2024 for their Oracle Red Bull Racing campaign. The groundbreaking promotional campaign transported the RB19 Formula 1 car from Manhat

Coffeezilla's Virtual Production Journey with Mo-Sys

Coffeezilla's Virtual Production Journey with Mo-Sys Joey Daoud December 25, 2023 YouTuber and investigative journalist Stephen Findeisen, better known as Coffeezilla , just shared a behind-the-scenes look at how he produces the cinematic scenes his videos have become famous