OWC unveils its cutting-edge Thunderbolt 5 storage and connectivity solutions, including the ThunderBlade X12 shuttle RAID capable of handling demanding 12K RAW workflows and the first Thunderbolt 5 portable SSD with
Aputure's Storm XT52 Brings Cinematic Power in a Single-Person Setup April 02, 2025 Aputure is set to launch the Storm XT52 , a groundbreaking 5,200W LED fixture that delivers 48,000 lux of tunable white light while maintaining a design compact enough for single-person setup
Canon has unveiled four new products aimed at today's diverse creator economy, with two new cameras and two lenses designed specifically to bridge professional fi
OWC has unveiled two new additions to its shared storage lineup: the Jellyfish B24 and Jellyfish S24 , designed specifically for professional media workflows. These storage solutio
24, 2025 Boston Dynamics' Atlas robot has taken its place behind the camera in a collaboration between WPP, NVIDIA, Boston Dynamics, and Canon that's redefining content production and expanding creative p
FilmLight has officially expanded its renowned color grading ecosystem to macOS with the introduction of Baselight S and Baselight M , offering the same professional toolset that
Google's Gemma 3: AI Powerhouse that Runs on Standard Production Hardware March 14, 2025 Google has unveiled Gemma 3 , an AI model that processes text, images, and video simultaneously while running efficiently on smaller hardware like single GPUs. The model combines an enorm
Projective's Strawberry 7 Reimagines Editorial Workflows March 10, 2025 Projective is set to transform post-production workflows with its new Strawberry Multisite platform , debuting at NAB 2025. The solution bridges cloud and on-premises infrastructure, enabling seamless hyb
Atomos expands its monitor lineup with the new Shinobi GO , a 5-inch HDR monitor that delivers professional-grade monitoring features at $249 - nearly 30% less than its higher-end sibling, the Shinobi II . The 1500-nit display
Polycam's new Space Mode enables instant 3D room scanning and floor plan generation , bringing professional-grade spatial capture tools to iPhone users. The update streamlines pre-visual
LumaTouch expands LumaFusion's capabilities with Version 5.2 , doubling video and audio track support to 12 each and introducing Adjustment Clips. This update enhances mobile video editing, bringing professiona
Recently Blackmagic has reduced the barrier to entry for their URSA Cine 12K camera , now offering a body-only option at $6,995 . This strategic pricing, combined with innovative sensor technology, si
Blackmagic Design introduces a stripped-down version of its high-end URSA Cine 12K camera, offering a more affordable option for experienced cinematographers and rental houses. The new Blackmagic URSA
Canon has introduced the Camera Color Matching Application , a new software tool designed to simplify color matching for the CR-N700 PTZ camera . This Windows-compatible application aims to streamline video product
OWC's Latest Tech Boosts Media Production Efficiency January 07, 2025 Other World Computing ( OWC ) has unveiled three new products aimed at improving workflow efficiency and data management for film and video professionals: the ThunderBlade X12 RAID solution, USB4 40Gb/s Act
Cinegy's latest Cinecoder SDK update brings H.264 interlace encoding capabilities back to modern NVIDIA GPUs, addressing a critical issue for the broadcast industry. This development allows media profess
Renderboxes unveils Photon , a high-performance transportable workstation designed for creative professionals. This new offering combines powerful hardware with portability, aiming to meet the needs of free
The HDMI Forum has unveiled Version 2.2 of the HDMI Specification, set to launch in the first half of 2025. This update introduces higher bandwidth capabilities and new technologies aimed at enhancing content creati
Absen's PR LED Panels get Deepsky Boost at LDI December 06, 2024 AbsenLive is set to unveil its Pixel Reality (PR) Series with integrated Deepsky Processing Platform at LDI 2024 in Las Vegas . This new offering combines professional-grade LED displays designed for virtual pro
ARRI's ALEXA 265: Compact Power for 65mm Digital Cinematography December 05, 2024 ARRI has introduced the ALEXA 265 , a new-generation 65mm camera that addresses user feedback from its predecessor, the ALEXA 65 . This compact camera combines a small form factor with a revised
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NantStudios introduces the Dynamic Volume System (DVS) , a new approach to in-camera visual effects (ICVFX) that aims to enhance flexibility and efficiency in virtual production. Th
Affordable VR and 3D: Canon's New RF-S7.8mm Dual Lens November 02, 2024 Canon has announced the RF-S7.8mm F4 STM DUAL lens , a new tool for VR and 3D content creators. This lens, compatible with the Canon EOS R7 camera, aims to simplify the process of capturing immersive cont
Absen has announced a new Q-SYS plugin integration for its Absenicon product. The plugin enables seamless control of Absen's X and S Series LED displays within the Q-SYS Platform , a cloud-manageable
