The Creators Coalition on AI launched as a cross-industry organization pushing for ethical AI implementation in entertainment. Founded by Daniel Kwan, Daniel Scheinert, Joseph Gordon-Levitt, and David Goyer, the coalition brings together hundreds of filmmakers, actors, writers, and producers to establish shared standards before AI further disrupts creative labor.
Key Details:
Four core pillars - The coalition demands consent, compensation, and transparency for training data; job protection plans for workers; guardrails against deepfakes; and protections for human creativity in storytelling. They're proposing an industry-wide AI Advisory Committee to set standards.
Notable signatories - Guillermo del Toro, Alfonso Cuarón, Cate Blanchett, Natalie Portman, Natasha Lyonne, Mark Ruffalo, Riz Ahmed, and Taika Waititi are among 500+ signatures. Members come from DGA, SAG-AFTRA, WGA, PGA, and IATSE, participating as individuals rather than official union reps.
"Fast vs. right" framing - The coalition explicitly states this isn't about rejecting AI but about drawing a line "between those who want to do this fast, and those who want to do this right." They're calling for collaboration with tech companies on accountability systems.
Training data criteria - AI models must meet four requirements: consent from creators, user controls, fair compensation, and transparent enforcement mechanisms. No specific policy proposals yet, just guiding principles.
