The Creators Coalition on AI launched its Standards & Definitions Project, a public web resource that pairs a standardized AI glossary with a role-by-role tracker rating how much of each Hollywood job current AI can do, as The Hollywood Reporter reported. For working creators, it converts diffuse AI anxiety into a shared vocabulary and an evidence-collection process they can cite in guild talks, talent deals, and policy fights.
- Three connected resources. The project bundles a standardized AI glossary, an AI Impact Visualizer, and a survey (the Surveyor) that verified entertainment workers use to submit their own experience.
- A 0 to 5 job-impact scale. The visualizer rates each role against AI capabilities from 0, meaning the technology does not touch the job, to 5, meaning it could do the whole job.
- Most pairings stay flagged as knowledge gaps. CCAI marks most role and technology combinations Recommended Knowledge (RK), a flagged evidence gap rather than another impact score.
- Contributor-driven, updated quarterly. Scores come from working professionals and stay open to correction, with major updates planned every quarter.
- Built for negotiations and policy. Founders position the shared vocabulary for guild talks, individual talent deals, and drafting legislation.
A shared glossary and a 0-to-5 role-impact scale
The glossary standardizes roughly 180 AI terms, according to THR; CCAI's own hub lists 190-plus definitions ratified by 60-plus professionals, published under CC BY 4.0.
The Creators Coalition on AI Standards & Definitions Project brings together a glossary, role-level impact visualizer, and worker survey. (Creators Coalition on AI)
It defines workflow-specific concepts including AI automated editing, digital performance, generated shot coverage, lip-sync generation, and style transfer, and separates human-authored work from AI digital performance.
The visualizer scores role-replacement potential on the 0-to-5 scale across, per THR, about 150 jobs in 11 creative areas such as directing, sound, animation, writing, and acting. CCAI's version 1.0 report metadata lists impact scores for 185 roles against 65 AI technologies.
Most scores are still flagged as evidence gaps
More than 250 people had been polled at launch, and CCAI says it wants responses from thousands. Because evidence remains thin, most role and technology pairings carry the RK label, which CCAI defines as a knowledge gap rather than an impact score.
Co-founder Ted Tremper said the goal is to "take all the things we hear about with regard to AI and establish ground truth," and that the launch "establishes an ongoing process for people to be able to coordinate" rather than a finished study.
The scores are self-reported and are not an independently validated labor study, and they do not capture indirect effects. Tremper noted that a hairdresser role might score 0 yet still lose work if sets go virtual.
Common language aimed at guild deals and legislation
The coalition's four founding pillars cover training-data consent and compensation, job protection, guardrails against deepfakes, and safeguarding human creativity. CCAI calls itself a tech-agnostic convening organization; participants from DGA, SAG-AFTRA, WGA, Producers United, PGA, and IATSE take part as individuals, not on behalf of their unions.
David Goyer, the group's secretary, said the project is "designed to turn that confusion into clarity, and clarity into agency, by giving creators a shared language for understanding and shaping what comes next." Tremper offered a policy use: shared terms could make a statehouse bill easier to draft and pass.
Joseph Gordon-Levitt said artists and content creators "are a canary in the coal mine" for wider labor effects, and Daniel Kwan said a group fighting for transparency "should also be modeling it." CCAI counts thousands of signatories, from Judd Apatow and Ava DuVernay to Margot Robbie and Guillermo del Toro.
