Projective is set to transform post-production workflows with its new Strawberry Multisite platform, debuting at NAB 2025. The solution bridges cloud and on-premises infrastructure, enabling seamless hybrid workflows and introducing a completely redesigned user experience with Strawberry 7.
See Projective at last year's NAB Show:
Behind the Scenes Tech: Hybrid workflows reshape post-production efficiency
The new platform addresses a critical industry challenge where full cloud adoption isn't feasible for many organizations. Strawberry Multisite offers a practical middle ground that maintains performance while adding flexibility.
Teams can transition between cloud and on-premises systems without compromising speed
Built-in disaster recovery maintains on-premises backup while producing in the cloud
Global teams can collaborate across multiple locations in a single virtual environment
User Interface Upgrade: Strawberry 7 streamlines creative workflow management
Developed alongside industry professionals, the new interface modernizes project and asset management for today's creative teams.
Single-pane-of-glass search across cloud and on-premises environments
Enhanced review and approval tools speed up production cycles
Improved collaboration features simplify team communication
Integration with major creative tools including Adobe Premiere Pro and Avid Media Composer
Final Cut: Hybrid workflows signal major shift in post-production infrastructure
As content demands continue growing, this hybrid approach could become the new industry standard. Studios and post-production houses will need to balance the flexibility of cloud computing with the security and performance of on-premises systems. Expect to see more solutions emerging that bridge this gap while prioritizing user experience and team collaboration.
