Runway has introduced Apps, a new approach to their AI tools, breaking down generative capabilities into specific, workflow-focused applications, according to their announcement. Instead of working with general-purpose AI models, users can now access task-specific tools designed for particular creative challenges.

The Apps live inside what Runway calls "Generative Sessions" and cover both video and image generation tasks:

  • Video applications handle specific post-production needs like object removal, 4K upscaling, dialogue addition, and environmental changes (weather, lighting, time of day)

  • Image tools focus on product photography and style transformation workflows

  • Simple interface design - users select an app based on their specific task rather than figuring out how to prompt a general model

  • Best practices included - Runway provides guidance on input quality and prompting approaches for each application

The company plans to expand the Apps collection in the coming weeks, though no specifics were provided about which capabilities are next.

What matters: This represents a shift from the "learn our AI model" approach to "pick your creative task." For professionals juggling multiple projects, having purpose-built tools for common post-production needs could streamline workflows significantly - assuming the apps deliver consistent results at the quality level these tasks actually require.

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