SociallyU demonstrates advanced green screen techniques that blend AI-augmented environments with traditional video plates to create photorealistic digital sets with preserved motion elements. The Tennessee-based company showcased their approach at NAB, where attendees were visibly impressed by the quality of their real-time keying and innovative workflow solutions.
Camera Wizardry in Action
This studio employs a technique that perfectly aligns eyelines between different camera angles—something typically impossible with conventional setups.
The technical approach involves:
Capturing green screen footage with multiple tracked cameras
Running wide shots through an ATEM, stretching the image for close-ups
Processing through secondary Ultimatte hardware
Applying different backgrounds while maintaining consistent eyelines
Creating photorealistic combinations where foreground and background match in perceived sharpness
Beyond Standard Green Screen
Their process preserves the natural movement from original video plates while adding AI-enhanced elements.
Starting with video plates shot on location with matching cameras, lenses, and lighting
Selective replacement of portions using AI-generated elements
Retaining original video motion in plants and environmental elements
Achieving a sense of life that static backgrounds lack
Using Midjourney for initial image creation and ChatGPT-4o for furniture and detail work
Digital Set Multiplication
The combined approach turns limited location footage into virtually unlimited environments.
The studio has developed a workflow that allows them to leverage a single video plate into numerous distinct environments. Their newly launched VP Mastermind offers free tools to help others implement similar techniques, including prompt generators that supply industry-specific terminology for achieving professional interior design results in AI-generated backgrounds.
This technique represents a practical middle ground between fully CG environments and pure video plates, offering productions more creative options without sacrificing the organic qualities that make scenes feel alive.
