SociallyU demonstrates advanced green screen techniques that blend AI-augmented environments with traditional video plates to create photorealistic digital sets with preserved motion elements. The Tennessee-based company showcased their approach at NAB, where attendees were visibly impressed by the quality of their real-time keying and innovative workflow solutions.

Camera Wizardry in Action

This studio employs a technique that perfectly aligns eyelines between different camera angles—something typically impossible with conventional setups.

The technical approach involves:

• Capturing green screen footage with multiple tracked cameras

• Running wide shots through an ATEM, stretching the image for close-ups

• Processing through secondary Ultimatte hardware

• Applying different backgrounds while maintaining consistent eyelines

• Creating photorealistic combinations where foreground and background match in perceived sharpness

Beyond Standard Green Screen

Their process preserves the natural movement from original video plates while adding AI-enhanced elements.

• Starting with video plates shot on location with matching cameras, lenses, and lighting

• Selective replacement of portions using AI-generated elements

• Retaining original video motion in plants and environmental elements

• Achieving a sense of life that static backgrounds lack

• Using Midjourney for initial image creation and ChatGPT-4o for furniture and detail work

Digital Set Multiplication

The combined approach turns limited location footage into virtually unlimited environments.

The studio has developed a workflow that allows them to leverage a single video plate into numerous distinct environments. Their newly launched VP Mastermind offers free tools to help others implement similar techniques, including prompt generators that supply industry-specific terminology for achieving professional interior design results in AI-generated backgrounds.

This technique represents a practical middle ground between fully CG environments and pure video plates, offering productions more creative options without sacrificing the organic qualities that make scenes feel alive.