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35 stories tagged ar & xr.
A World Labs engineer has released an open-source toolkit called image-blaster that converts a single still image into a complete 3D environment, including meshes, physics, lighting, and audio, with
Investor and consumer tech commentator Ben Geskin demoed Gracia's 4D Gaussian Splatting playback on Apple Vision Pro and reported watching life-sized volumetric performer
SplatWorld, a new app from developer xChester, is live on Vision Pro . The app opens any Gaussian Splat capture and applies real-time visual effects that users can tune on the fly. Key det
Christie Digital is showing a multi-camera virtual projection system at NAB 2026 that runs multiple camera tracking solutions at once, positioning projection-based backgrounds as an alternative
The acquisition is paying off: Foundry is embedding AI agents directly into artist workflows using Model Context Protocol, and showing live compositing demos at NAB. Foundry used NAB 2026 to sho
Sony XYN's spatial capture solution , demonstrated at NAB 2026, provides a complete pipeline for turning physical objects and environments into photorealistic 3D assets. The
The U.S. Navy Is Using ARwall's AI Filmmaking Platform for Training April 06, 2026 The U.S. Navy has selected ARwall to provide ARFX Infinite Studio 2 for video-based training content production. The LA-based virtual production platform, which has powered 150+ Hollywood produ
Inside Door G's VP Playbook for Brands: LED Volumes, 2D Plates & Still Photography August 15, 2025 We sat down with Scott Maiocchi and Joe Kayata from Door G for a deep dive that covered the studio’s origin, their pragmatic approach to virtual production (VP), and some surpri
Filmmaker Elad Offer has completed the first feature-length immersive film designed specifically for Apple Vision Pro, creating an unprecedented viewing experience that places audiences directly
Eliot Mack, Emmy-winning founder of Lightcraft Technology , is making virtual production accessible to indie filmmakers by putting Hollywood-level camera tracking in a smart
NAB 2025 showcased practical innovations solving real filmmaking challenges, with advances in virtual production, AI-powered tools, and streamlined workflows dominating the show floor. This year
V-Nova PresenZ creates first true volumetric movie format, bringing immersive storytelling to VR that puts viewers inside cinema-quality environments with six degrees of freedom movement. Th
Disguise's Studio Pro: The Complete Virtual Production Studio in a Rack April 23, 2025 Virtual production is shifting to portable, cost-effective setups with pre-built equipment racks and video-based content, according to Disguise's latest innovations at NAB. Disguise has
SociallyU demonstrates advanced green screen techniques that blend AI-augmented environments with traditional video plates to create photorealistic digital sets w
Gaussian Splats technology is poised to replace 2.5D plates in virtual production as Volinga launches new tools and a professional capture network. The next-generation reality capture method offers adva
Virtual production technology is becoming accessible to independent filmmakers through ARwall's comprehensive toolkit . The system scales from smartphone-based setups all the way to massive LED wall
Aximmetry's new beta app lets content creators set up virtual production in minutes with just an iPhone and zero Unreal Engine knowledge required. Set Scanning Simplified: Aximmetry Instant dramatic
Lightcraft Technology has unveiled significant updates to its Jetset system that bring advanced virtual production capabilities to mobile devices and create new workflows for both live
How ARwall's ARFX Infinite Studio is Compressing Production Timelines with AI April 17, 2025 ARwall is showcasing new solutions that allow filmmakers to generate virtual production backgrounds in minutes rather than months, featuring the NAB Product of the Year winner, ARFX I
Sim-Plates offers a library of photoreal CG content specifically designed for car process shots in virtual production, filling the gap between real plates and game engines with seamlessly looping,
Hollywood VFX studio Halon Entertainment has given new life to Ms. Blue , America's largest outdoor blue whale skeleton, by creating a complete digital twin using the same adv
Global Objects GO has partnered with XGRIDS to become an official distributor of their cutting-edge scanning technology for film, television, and gaming production. This collaboration in
The film and television production industry continually adopts new technologies to enhance efficiency, accuracy, and creative possibilities. LiDAR (Light Detection and Ranging) technology has becom
Mo-Sys 'Scan-to-Shoot' Workflow Brings Virtual Production Closer to Reality April 04, 2025 Mo-Sys Engineering has unveiled a groundbreaking 'Scan-to-Shoot' workflow that makes photorealistic virtual environments accessible to independent producers and in-house tea
We've got an exclusive tech preview and breakdown of virtual projection . Christie Digital , Kino Flo , and Sim-Plates have joined forces to demonstrate a virtual
Aximmetry is rolling out a comprehensive virtual production platform that combines cloud capabilities, AI integration, and mobile tools, making high-end virtual studio technology mo
Polycam's new Space Mode enables instant 3D room scanning and floor plan generation , bringing professional-grade spatial capture tools to iPhone users. The update streamlines pre-visual
Neural Lab's AirTouch: Vision Pro Gestures Without the Pricey Headset January 14, 2025 Neural Lab's AirTouch brings Apple Vision Pro-style hand gestures to any computer application, enabling users to control software with simple hand movements captured by a standard camer
Disney has created a new business unit focused on next-generation storytelling and experiences, bringing together its artificial intelligence, gaming, and augmented reality initiatives under one roof. The division wil
ARwall, a virtual production technology company, has released the ARFX App for Windows , aiming to simplify XR filmmaking for creators and production professionals. Here's our coverage of the ARFX App at t
Jim Rider's VFX Journey: From Optical Effects to Virtual Production July 02, 2024 "It's a little bit bleeding edge. It's a little bit fingers crossed sometimes with what's going on," says Jim Rider, a veteran of visual effects turned virtual production s
VP Land recently attended the Augmented World Expo (AWE) 2024 in Long Beach, the largest expo for AR/VR technology. While the event focused on various applications of AR/VR, we specifically sought out innovations related to spat
Advanced Systems Group (ASG) and Supersphere have announced a strategic partnership to drive innovation in cloud production and XR technology, leveraging their respective strengths in media technology and live pro
Marvel's "What If...?" Leaps into Interactive Storytelling on Vision Pro June 04, 2024 Marvel's "What If...? — An Immersive Story" brings fans into the multiverse, letting them interact with characters and use superpowers through Apple's Vision Pro
Pixotope , a leading software platform for real-time virtual production solutions, has enabled remote camera tracking for NEP The Netherlands in their coverage of the inaugural all-electric speedboat race, the E1 Se
