Final Pixel: How this virtual production studio lives up to its name

If you could change the speed of content creation, how might that change your campaigns?

How might that change how you approach filmmaking as a whole?

And I think that's the really big revolutionary thing in this is how we're through the technology side, shifting the change in how you approach doing things at the front end.

We kind of halved the amount of time it would take to do a traditional production, like 50%…and now we are looking at saving around 20% worth of money as well.

I don't really think about AI as a thing…I see it more as like a it's a way of doing things that will be slotted into the pipeline somewhere. And before long, we probably won't really be talking about AI. We'll just be talking about the platforms that people are using that are amazing.

If you are not thinking about it from a point of view of risk mitigating, then that's when those horror stories that you hear where, “They did virtual production and then it all looked bad, and then so they did it all in post afterwards.”

And the only reason that that has occurred, it's not because of the technology, it's because the lack of risk mitigation.