Martin Scorsese has signed on as an advisor to Black Forest Labs, the AI lab behind the FLUX image model family, with the company framing his role around using its tools for pre-production storyboarding. The announcement, posted on BFL's site, pairs a written statement from Scorsese with a two-minute video of the director working through a storyboard session using FLUX.
Scorsese's stated use case is storyboarding, not finished image generation. BFL positions his involvement around speeding up the visual handoff between a director and their department heads. According to the announcement, Scorsese tested the tool on a scene during pre-production and described the result as "creatively freeing."
A director who has hand-drawn his own storyboards for 70 years is using FLUX to share visualizations with department heads
Scorsese's quote in the announcement frames the tool as a communication problem-solver rather than a generative shortcut. "For 70 years, I've been creating my own storyboards," he said. "There's always been this problem of how do you communicate what you see in your head to your cast and crew. There are some things you have to see and feel."
The director points specifically to the production designer, art designer, and cinematographer as the audience for the FLUX-assisted boards. He also draws a line back to earlier technology adoption in his own filmography:
I utilized 3D with Hugo and de-aging technology for The Irishman. Now, with this tool, I can share what I'm visualizing more clearly and efficiently to my creative team, the production designer, art designer, and cinematographer, for them to build on to enrich cinematic intelligence.
