NVIDIA Brings More Control over Gen AI Outputs

NVIDIA is offering new tools to help brands and agencies create more accurate and targeted advertising using generative AI. By combining generative AI, NVIDIA NIM microservices, NVIDIA Omniverse, and Universal Scene Description (OpenUSD), developers can build applications that enable brand-accurate visuals at scale.

Behind the Scenes

• USD Search NIM microservice provides access to brand-approved OpenUSD assets like products, props, and environments

• USD Code NIM microservice accelerates scene assembly

• NVIDIA Edify-powered Shutterstock Generative 3D service rapidly generates new 3D assets with AI

• Constructed scenes are rendered to 2D and used to direct AI image generators for precise, brand-accurate visuals

Global agencies and studios are leveraging these technologies:

• WPP announced adoption, with The Coca-Cola Company as the first brand to use generative AI with Omniverse and NVIDIA NIM

• Monks developed Monks.Flow, an AI-centric managed service using Omniverse to explore customizable product designs and enable hyper-personalization

• Collective World uses real-time 3D, OpenUSD, and Omniverse to create high-quality digital twins and campaigns, joining the NVIDIA Partner Network

• INDG's Grip software uses OpenUSD and generative AI to streamline high-fidelity marketing content creation

The Takeaway

NVIDIA's suite of technologies is revolutionizing the advertising process, from creative production to dynamic optimization. By enabling brand-accurate, targeted visuals at scale, these tools help brands and agencies flexibly meet shifting consumer preferences and deliver personalized experiences.