A markerless tracking future

Welcome to another edition of VP Land, your guide to all things video tech.

In this issue:

🕺🏻 Zero Density’s new camera tracker
📲 BrightMarker’s invisible markers
✍🏼 The new Google AI writing tool

and more! Let’s dive in.

MAIN STAGE

Traxis Tracking: Zero Density’s New Way to Track Cameras & People

Zero Density just announced their new camera tracker: Traxis Tracking Platform. It provides both high-precision camera tracking and markerless talent tracking.

Talent Tracking

• Uses AI to identify multiple actors in a 3D environment

• Extracts actor’s 3D location in real-time

• Sends data to Reality Engine to create reflections, refractions, and virtual shadows of the actor

Trend: Markerless Tracking

Talent tracking without markers continues to evolve. At NAB, Disguise demoed their partnership with Move.ai for their markerless tracking.

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SECOND UNIT

Next best thing to markeless tracking? How about invisible markers

MIT researchers have unveiled some new tech: BrightMarker

BrightMarker is an invisible fluorescent tag or QR code that can be applied to 3D-printed objects for hidden tracking.

Using easily visible QR codes brings security risks, and they can be easily tampered with (plus when it comes to video - you see them).

These hidden tags can be seen with infrared cameras. Hidden from view but trackable with a camera.

Beyond VP and virtual reality tracking, there are wider uses such as package and supply train tracking.

VIDEO VILLAGE

@alainbuii

Replying to @Zoey VFX breakdown of how I made the cops slide. #cop #slide #vfxtutorial

AKS

🌐 Around the Web

• 'The Mandalorian' VFX supervisors talk about enhancing acting performances and CG integration using the latest digital tools

• NVIDIA's path to trillion-dollar valuation and AI hardware dominance

• Ideogram's new AI image generator goes head-to-head with Midjourney

• Upload large files and folders fast with MASV*

• Exploring the impact of generative AI and virtual production on advertising

• The new Google AI tool for writing is fire!

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CALL SHEET

📆 Upcoming Events

August 
Studio Arts - Technology for Entertainment Creatives
Unreal Engine and virtual production online courses

August 30 (other dates and cities available)
Sony’s Professional Display Solutions Roadshow
Peerless - AV Headquarters, Chicago
Meet Sony’s sales and engineering teams to experience hands-on demonstrations of unrivaled display and AV technologies and solutions

October 3
XR, Virtual Production & Beyond
St Martins Courtyard, Coney St, York
Engage with experts and industry leaders on the latest trends in film and TV production, games, and software.

October 23 to 27 (other dates available)
Planar Studios Virtual Production Workshop
Planar Headquarters, Hillsboro, OR
Learn about VPXR technologies from industry experts.

October 24 to 26
10th Edition Augmented Enterprise Summit
Houston, TX
World's biggest companies leveraging XR/Metaverse today and preparing for the future of work

—

Istituto Marangoni Visual Design Courses

Visual Design
Multimedia design for integrated communication
Milano - Sept 2023 to Jul 2024
London - Oct 2023 to Jun 2024

Digital Design for Immersive Experiences
Bridging physical and digital worlds and leveraging the power of immersive installations
Milano - Sep 2023 to Dec 2024

Have a film-related event to share? Just reply back to this email and let us know the details.

ABBY SINGER

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