In 2023 ZEISS introduced the CinCraft Scenario, a camera tracking system designed for virtual production.
In this episode of VP Land we spoke with Nick Hayes and Tanner Grimshaw from ZEISS to discuss how CinCraft works and its potential impact on filmmaking workflows.
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Episode Summary
Flexible Tracking Options
CinCraft offers three different tracking methods: natural features, reflective markers, and digital markers on LED walls. Nick explains, "Our main differentiator is that we don't require markers, but that doesn't mean that we can't use markers."
This flexibility allows filmmakers to choose the tracking method that best suits their needs. Tanner notes, "If you're outside [you can use] natural features. People aren't sticking markers down." However, in studio environments with changing lighting conditions, reflective markers can provide more stable and repeatable tracking.
Lens Integration
CinCraft integrates with ZEISS lenses, reducing the need for lens calibration. Nick says, "Calibrating a lens is a very time-consuming, cumbersome process. It can take an entire day in some cases." With CinCraft, ZEISS lenses are pre-calibrated, simplifying this process.
For non-ZEISS lenses, CinCraft plans to offer calibration and fine-tuning tools within its software. This integration aims to streamline the virtual production workflow.
Omnidirectional Sensor Placement
CinCraft's omnidirectional sensor, the Cam Bar, can be placed on or near the camera for tracking.


