Background animators become lead animators. First-year lawyers become partners. Production assistants become producers. But if AI eliminates those entry-leve
'AI James Bond is Silicon Valley Tech A**hole Fantasy' How Platform Builders See AI Adoption in Film Industry at AFM November 14, 2025 "The idea that we'll just make new James Bond movies with Sean Connery is a fantasy of Silicon Valley tech assholes," says
At the Zanuck Theater at Fox Studios, creators, studio executives, and technologists gathered for a Hollywood X event hosted by FBRC.ai and Fox Entertainment to address how AI is forcing s
Inside Door G's VP Playbook for Brands: LED Volumes, 2D Plates & Still Photography August 15, 2025 We sat down with Scott Maiocchi and Joe Kayata from Door G for a deep dive that covered the studio’s origin, their pragmatic approach to virtual production (VP), and some surpri
Massive Studios has generated over 4 million AI prompts in their quest to build one of Hollywood's first AI-native production companies . Co-founder
AI tools are making high-end VFX accessible to individual creators, traditional VFX workflows need more sophisticated controls than just text prompts, and the future of filmmaking wil
Max Einhorn spent a decade in film distribution before a revelation changed everything: What if you could create Colosseum gladiator scenes for a fraction of the millions of doll
GRAiL Studio is making million-dollar movies look like $50 million blockbusters, disrupting traditional film production with teams 200 times smaller than conventional studios , a
Eliot Mack, Emmy-winning founder of Lightcraft Technology , is making virtual production accessible to indie filmmakers by putting Hollywood-level camera tracking in a smart
Michael Lingelbach, CEO of Hedra , doesn't see AI as Hollywood's replacement threat—he sees it as entertainment's expansion opportunity. His platform powers the viral talki
Michaela Ternasky-Holland knows that AI isn't making filmmaking easier—it's demanding an entirely different creative approach. The MTH Studio founder has discovered that creating consistent, episodic AI ani
Andrew Hevia sees a future where five people can make Avatar —and every person gets to be Andy Serkis. As head of Film and TV North America for Fabula , the international producti
We've got an exclusive tech preview and breakdown of virtual projection . Christie Digital , Kino Flo , and Sim-Plates have joined forces to demonstrate a virtual
Rob Legato, a veteran visual effects supervisor who's shaped iconic films from Titanic to The Lion King, offers candid insights on AI in filmmaking in this exclusive interview. The Oscar-winning filmmaker shares his pragmatic app
Industry experts gathered at NAB NY 2024 to discuss how this technology is becoming more accessible and revolutionizing video production across budgets and formats. The Big Picture While
Jim Rider's VFX Journey: From Optical Effects to Virtual Production July 02, 2024 "It's a little bit bleeding edge. It's a little bit fingers crossed sometimes with what's going on," says Jim Rider, a veteran of visual effects turned virtual production s
In a recent interview with VP Land at the NAB Show, Liza Kraff from Scenery discussed their innovative web-based collaborative video editor that simplifies the entire video production proce
CuttingRoom is ushering in a new era of professional video editing fully in the cloud. In an interview with VP Land at NAB Show, CuttingRoom CEO Helge Høibraaten explains how their browser-based NLE is revolu
AMD's James Knight on Avatar, The Creator, and More February 13, 2024 James Knight, AMD's Global Director of Media and Entertainment, shares some behind-the-scenes insight into his vast history of working on some of the biggest films in Hollywood, from the original Avatar
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The Tech Behind Cleo Abrams & MKBHD's Virtual Video July 11, 2023 Powered by Welcome to VP Land - your daily update for all things that overlap with video, virtual production, and AI. Spot any good tech deals for Prime Day? In this issue: 📺 All the tech MKBHD & Cleo Abrams d
