ARwall is showcasing new solutions that allow filmmakers to generate virtual production backgrounds in minutes rather than months, featuring the NAB Product of the Year winner, ARFX Infinite Studio, and the ARFX iOS app.
Virtual Production Fast Lane: Setup time slashed from multi-month timelines to same-day deployment
The company is demonstrating their Education Excellence Bundle ($31,000), which includes:
A 98-inch Sony Bravia Pro screen with non-glare finish optimized for virtual production
The ARFX StudioBox Max server for rendering and tracking processing
Complete software suite including the ARFX Pro plugin, ARFX app, and Infinite Studio
Compact 10×10 foot mini XR stage suitable for talking heads, product shots, and educational use
The ARFX iOS app eliminates additional hardware requirements by turning iPhones into camera tracking devices, addressing a significant technical barrier for new virtual production adopters.
AI Studio Head: Infinite Studio transforms environment creation with conversational interface
The ARFX Infinite Studio, available for $99/month or $1000/year, introduces an AI-driven approach to virtual backdrop creation.
Acts as a conversational intermediary between users and nine different generative AI models
Creates high-resolution environments, depth maps, video elements, and audio in seconds
Supports rapid upscaling with enhanced details, not just standard resolution increases
Coming soon: Video backdrops with depth map integration for dynamic elements
Production Timeline Evolution: How AI is reshaping film production workflows
The development represents a fundamental shift in production planning and asset creation timelines.
Five years ago, virtual production teams typically required 2-9 months for asset development
Current implementations allow for morning-of asset creation, ready before lunchtime shooting
The system bridges the gap between director vision and technical execution through conversational AI
While not replacing all custom virtual production environments, it addresses significant workflow bottlenecks
